Head of Trade and Content (online business) – Michael Page – Amsterdam


For our client, we are currently looking for a Head of Trade and ContentDescriptionAs the Head of Trade, you are responsible for trade and content management for the brand's webshops and App channel. This requires forecasting and driving all online revenue and margin KPI's, performance trends and volumes. As the company is increasing the online business, you will be critical to the success of the strategy, growing the owned channels in a healthy pace. You will also be responsible for owning the trade and promotion calendar, in very close cooperation with the online marketing and CRM teams, setting their targets and driving the teams to achieve this.For the commercial collection and buying process you are working together with the digital merchandiser to deliver the right process and continually liaise with global sales teams to optimize stock position for digital the European webshops are directly managed by your team at HQ, while the non-EU regions require your support to help achieve their goals. Your responsibilities include: * Relentless drive to improve healthy sales, margin and customer experience* Forecast and drive all online trade KPI's, performance trends and volumes* Optimise and forecast sales, promotions, sell through and conversion targets across all platforms and markets (web store, app, outlet)* Align commercial channels with online marketing targets for the marketing teams, paid & non-paid channels* Optimise onsite search to improve customer experience and conversion* Support the formulation of the online range based on historic and forecasted category and site performance* Working with the digital merchandiser to deliver a commercial buying process and continually liaise with global sales teams to optimise stock position for digital* Work with and drive the UX/analytics/insights team to revise and constantly improve the customer journey* Improve conversion funnel from category view to product page and basket checkout* Developing strong collaborative relationships across the ecommerce, insights, marketing, creative and wider merchandising team* Create and manage the execution of the digital trading calendar and align with marketing calendar. Improve full price and limit discount driven initiatives* Build a relationship with external party for flexible workforce capacity extension* Global role, heading EU region and supporting non-EU teamsOnline Visual Merchandising* Drive improvements of the visual merchandising strategy, ensuring that product listings are on brand, optimized for sales and ahead of the competition* Use analysis and data to evaluate impact of any visual merchandising changes and continually drive improvements* Continuously improve visual merchandising – identify new activity that will support trading of the siteCustomer* Deliver customer centric strategy – improve all customer touch points across service, site experience, offers, technology, product, visual merchandising display and communications* Support the customer identification strategy (customer purchase journey across all platforms and channels* Drive conversion optimisation tactics from and into the CDPSystems and Reporting* Using Tableau, analytics or other tools, ensure business and performance knowledge across the teams* Create actionable reporting and easy to consume performance analysis across sales, product, customer journey, customer behaviour, platforms, markets, trading activity and testing activityJob OfferCompetitive salary package

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